Privacy policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from Wooof Pals (wooofpals.com).

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Personal Information We Collect

When you visit our site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some cookies installed on your device. As you browse, we collect:

- Pages or products you view
- Websites or search terms that referred you
- How you interact with our site

We refer to this as "Device Information."

When you make a purchase, we also collect "Order Information," including your name, billing/shipping address, payment information, email address, and phone number. "Personal Information" refers to both Device Information and Order Information.

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How We Use Your Information

We use Order Information to:
- Fulfill orders (shipping, confirmations)
- Communicate with you
- Screen for fraud or risks
- Provide marketing and advertising when aligned with your preferences

We use Device Information to:
- Screen for fraud (specifically IP addresses)
- Improve our site and marketing performance

We may also process your IP address for currency conversion purposes and store it temporarily.

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SMS / Mobile Marketing

By subscribing to SMS/text updates from Wooof Pals, you agree to receive recurring automated text messages (e.g., order updates, abandoned cart reminders, marketing offers). Consent is not a condition of purchase. Reply STOP to unsubscribe. Reply HELP for help. Message and data rates may apply.

Your data (phone, name, purchase info) may be shared with our SMS provider for targeted text marketing.

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Social Media API Data (Facebook & Instagram)

When you interact with our Facebook Page or Instagram Business Account (e.g., comment on a post, send us a message), we may collect:
- Your public profile information (name, username, profile picture)
- Comments you post on our content
- Direct messages you send to us
- Information about which ads or posts you interacted with

We use this data to:
- Respond to your comments and messages
- Moderate comments on our posts and ads
- Provide customer support
- Improve our marketing and customer communication

This data is stored securely and retained only as long as necessary to provide customer support and maintain records of our communications. You may request deletion at any time.

We do not sell or share your social media data with third parties, except as required to operate our tools (e.g., Meta's own platforms) or comply with legal obligations.

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Sharing Your Information

We share your data with:
- Shopify (store platform)
- Google Analytics
- Our SMS marketing provider

We may also share data for legal compliance purposes (e.g., subpoenas).

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Behavioural Advertising

We use your information for targeted ads. You can opt out at any time through:
- Facebook Ads Settings
- Google Ads Settings
- Bing Ads Settings
- Digital Advertising Alliance

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Do Not Track

We do not change our practices in response to Do Not Track signals.

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Your Rights

If you are in the EU/EEA, you can request access, correction, or deletion of your data. Data may be transferred outside of Europe, including to the US.

To exercise your rights, contact us at care@wooofpals.com.

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Data Retention

We retain your Order Information for our records unless and until you ask us to delete it.

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Changes

We may update this Privacy Policy periodically to reflect changes to our practices or for other operational, legal, or regulatory reasons.

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